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Have you ever wondered how much mums who own their own businesses contribute to the economy, or what makes them so successful?
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Mum Magnates - 2008 Research
Yell Ltd
Queens WalkReading, Berkshire
RG1 7PT
United Kingdom
About the Prowess Awards
About the judges
Dawn Gibbins, Flowcrete
Penny Newman, Cafe Direct
Sahar Hashemi, Author and Entrepreneur
Sally Preston, Babylicious
Sylvia Philips, Vice-Chair, Prowess
About Yell.com
Yell.com’s database of over two million UK business listings including 208,000 searchable advertisers (Sept 2007) can be accessed via the web site (www.yell.com) and mobile channels including JAVA™ and WAP services. A shorter version of the information within key classifications is also available via text messaging on 80248.
www.yell.com provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal Yell.com address book facility to keep a record of regularly used businesses.
Yell.com is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and Yellow Pages 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
Contact us
For further information on Yell.com, please call 0118 959 2111 and ask for either Lesley Hall or Emma Jeffs.

Quick links to the top ten Yell.com classifications recommended by Sarah Steel and other finalists of the 2007 Prowess Awards. Because mums know best…
Advertise your basic business details on Yell.com, Yellow Pages 118 24 7 and in Yellow Pages - for free!
I've been in business for a year now, running Generation One magazine - a local parenting magazine in Hull and East Yorkshire. I started the magazine because I had no support network after the birth of my son, Charlie and I realised lots of other Mums are like me - in their 30s, away from their families and with their friends working full time.
My advice would be to not be afraid of being yourself, warts and all. I started off thinking I had to wear a suit and act like a candidate for The Apprentice. I've learned that respect for others and good relationships lead to good sales - not any magic hard sell formula. The magazine has gone from strength to strength because other people recognise what I feel. Sometimes you need to stand up and be counted. It's scary, but it's not all about numbers, running a people business is incredibly valuable too.
Claire Boynton, Hull