Have you ever wondered how much mums who own their own businesses contribute to the economy, or what makes them so successful?
Choose from:
Mum Magnates - 2008 Research
Yell Ltd
Queens WalkReading, Berkshire
RG1 7PT
United Kingdom
Winner: Sarah Steel, Faringon, Oxfordshire
www.theoldstationnursery.com
Sarah’s tips:
- Always surround yourself with positive people, so that you can have someone to chat to when you really need a boost
- Don’t kid yourself that you can always work at home with the children around – organise occasional breaks by hiring a nanny/babysitter /friend so you can be single-minded and not feel guilty about working so hard!
- Think about what your strengths are. In the beginning you will probably have to get involved in every part of your business, but as you take on more people, identify where you are least efficient and outsource to someone else
Tips on filling out the application form:
- The old cliché - read the question carefully, the judges will use the criteria of the question to measure your nomination against.
- Don’t be shy when filling the form out – we aren’t very good about singing our own praises, but if you don’t tell the judges what you have achieved, they will never know about it.

Quick links to the top ten Yell.com classifications recommended by Sarah Steel and other finalists of the 2007 Prowess Awards. Because mums know best…
Advertise your basic business details on Yell.com, Yellow Pages 118 24 7 and in Yellow Pages - for free!
I've been in business for a year now, running Generation One magazine - a local parenting magazine in Hull and East Yorkshire. I started the magazine because I had no support network after the birth of my son, Charlie and I realised lots of other Mums are like me - in their 30s, away from their families and with their friends working full time.
My advice would be to not be afraid of being yourself, warts and all. I started off thinking I had to wear a suit and act like a candidate for The Apprentice. I've learned that respect for others and good relationships lead to good sales - not any magic hard sell formula. The magazine has gone from strength to strength because other people recognise what I feel. Sometimes you need to stand up and be counted. It's scary, but it's not all about numbers, running a people business is incredibly valuable too.
Claire Boynton, Hull