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Have you ever wondered how much mums who own their own businesses contribute to the economy, or what makes them so successful?
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Mum Magnates - 2008 Research
Yell Ltd
Queens WalkReading, Berkshire
RG1 7PT
United Kingdom
Mum Magnates - 2008 Research
Following research from Yellow Pages last year, which established that mums who run their own businesses contribute £4.4bn* to the UK economy, Yell.com decided to investigate what makes a business mum such a success. Why do mums make such good business leaders?
By surveying 200 business mums, Yell.com - the online service from Yellow Pages - has revealed the underlying motivations, challenges and skill sets which drive entrepreneurial mothers every day. You can download the full 'Mum Magnates' study below.
*Figure based on the average turnover of 224 business mums surveyed by Yellow Pages in 2006 (£26, 323) multiplied by the number of self-employed mothers working from home (167, 353 according to 2006 figures from the Labour Force Survey).
Quick links to the top ten Yell.com classifications recommended by Sarah Steel and other finalists of the 2007 Prowess Awards. Because mums know best…
Advertise your basic business details on Yell.com, Yellow Pages 118 24 7 and in Yellow Pages - for free!
I've been in business for a year now, running Generation One magazine - a local parenting magazine in Hull and East Yorkshire. I started the magazine because I had no support network after the birth of my son, Charlie and I realised lots of other Mums are like me - in their 30s, away from their families and with their friends working full time.
My advice would be to not be afraid of being yourself, warts and all. I started off thinking I had to wear a suit and act like a candidate for The Apprentice. I've learned that respect for others and good relationships lead to good sales - not any magic hard sell formula. The magazine has gone from strength to strength because other people recognise what I feel. Sometimes you need to stand up and be counted. It's scary, but it's not all about numbers, running a people business is incredibly valuable too.
Claire Boynton, Hull